People’s generosity declines with the self-other distance (Dovidio et al. 1997; Jones and Rachlin 2006). While the negative impact of distance on prosocial outcome is well understood, can the
Charities often emphasize victims’ plight in their appeals (e.g., an emaciated, hunger-stricken child featured in UNICEF’s ads) and extensive donation research focuses on studying victim appeals.
In packaged-goods retailing, manufacturers and retailers seek to set price levels and select package sizes such that their products are optimally competitive. In doing so they can choose to
Previous literature documents multiple factors that influence consumers’ price-quality associations (PQA)—their tendency to use price as an indicator of perceived quality, including prior
How do people choose material and experiential purchases when these purchases are intended as gifts for others? Following van Boven and Gilovich’s (2003) initial distinction between material and
