The aim of this study is to examine if brand experience can predict brand loyalty of older adult consumers through brand trust. This cross-sectional study involved 390 Indonesian older adult
The purpose of this paper is to investigate ethical nature of social media engagement of companies and examines whether or not ethical perception of customers about the companies based on their
According to the importance of brand positioning in the sustainable development of sport brands, the aim of the current study was to study the partial role of SERVQUAL dimensions on the brand
Universities are now faced with a huge challenge. They need to see the change in society and due to this, they must change themselves. United Nations Environment Programme might be helpful in this
Since 2012-2016 there are 124 units of food industry business unable to maintain its business survival (Department of Industry and Trade of Southeast Sulawesi Province, 2017). Besides, has not been
