Despite generally high rates of inequality, individuals have a tendency to underestimate the level of wealth inequality in their nation (Norton and Ariely, 2011). These inaccurate perceptions
People and organizations frequently withhold information that, if made public, might impact their cause. Rational people–should– view withheld information as a sign that another party may have
Social values, which represent society’s goals, ideals, and conceptions of preferred states (Kahle 1996), are dynamic and always changing. Thus, a continuous understanding of changes in values over
Luxury brands symbolize cultural ideals and signal desirable qualities such as power, influence, and success, which embody individuals’ aspirations and vision of their ideal selves (Belk 1998).
When high-end designers work with low-cost retailers to create co-branded collections (e.g., Karl Lagerfeld for H&M), such alliances are referred to as designer-for-retailer collaborations. Though
