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  • 06/03/2014

    Experiments with Crossed Effects in Marketing Communication Research: What Do the Experimental Settings Tell Us?

    Experimental designs often are analyzed using a Repeated Measures ANOVA. Yet, this method does not suffice to describe all variance in a crossed effects experiment. Responses are generated from the

    06/03/2014  •   Marketing Messaging  
  • 06/03/2014

    Eliciting Attribute-Based Preferences From Scarce Big Datasets

    The ability to estimate attribute-based preferences of individual customers is crucial for a wide variety of marketing tasks. However, the scarcity of Big Data arrays prohibits such estimation in

    06/03/2014  •   Marketing  
  • 06/03/2014

    Visualizing Asymmetric Competition Among Over 1,000 Products Using Big Search Data

    Understanding competition is essential for every firm. Unfortunately, information on who competes with whom is scarce. Traditional research approaches such as surveys and panels are time consuming,

    06/03/2014  •   Competitiveness  
  • 06/03/2014

    Similarities and Differences in the Internationalization Patterns

    In this paper we are going to conduct an exploratory research about the similarities and differences of the Uppsala, Born Global and Born Again Global models. We propose a pattern to explain these

    06/03/2014  •   Research and Development  
  • 06/03/2014

    A Meta-Analysis as a Tool for Improving Models of Export Promotion Programs

    A meta-analysis is a strategic tool to be used in developing new models based on existing ones found in the literature. The implementation of a meta-analysis on the current models of export promotion

    06/03/2014  •   Government Policy  
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