Despite the fact that expert judgments play a critical role in aesthetic consumption decisions, no final answer has been given to the question if knowing what experts consider regarding meeting good
Humans, as social beings, are motivated to create a shared reality with others in terms of beliefs, emotions, or inner states. This desire is related to the “saying-is-believing” effect, which
Loyalty programs (LPs) are a popular instrument to build profitable relationships, and achieving a successful LP launch critically depends on a firm’s ability to obtain the deepest penetration and
The advancements in information technology have raised concerns about the future of trade shows as a marketing tool. Whilst these advancements present threats and opportunities, research examining
Technology licensing consists of licensees buying technology usage rights from licensors, often in the form of patents, copyrights, and trademarks. This market amounted to about US$173.4 billion in
