The global luxury market has seen an incredible increase in value during the last decades. Notwithstanding its volume, the marketing of luxury products has only attracted limited attention from
Consumers’ ideal self-concepts are rather hypothetical and related to the future as compared to actual self-concepts which are experienced in the here and now. Thus, the ideal self-concept may be
This project contributes to the literature on the consequences of materialism. In particular, two studies are reported that suggest that materialistic consumers buffer their existential insecurity
Population aging will have a fundamental impact on the economy and society over the coming decades. But how are elderly people viewed by society? Age stereotypes can work as primes, having a
The challenge for direct mailings is to get opened by the receiver since a huge number of direct mail ends up in the trash bin without being read. Uncommon envelope formats and materials might be
