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  • 06/03/2014

    Online Channel Usage: Does it Create Opportunities for Share-of-Wallet Expansion or Entail a Risk of Offline Cannibalization

    Does a shift from single to multi-channel shopping affect the allocation of grocery spending across retail chains? Given the increase in operational costs associated with a multi-channel strategy, it

    06/03/2014  •   Marketing  
  • 06/03/2014

    A Comparison of the Antecedents of Offline, Online, and Mobile Channel Usage

    Little is known about the perception of mobile channel attributes. In this study, a comparison of channel attributes among the online, mobile, and offline channel is conducted. Channel attributes

    06/03/2014  •   Customer Satisfaction  
  • 06/03/2014

    Relational Effects of Athlete Transgressions

    Many professional sports have been challenged by incidents of inappropriate or illegal behavior perpetrated by athletes. These transgressions, and subsequent media scrutiny, can impact on the

    06/03/2014  •   Corporate Image and PR  
  • 06/03/2014

    Agreeableness and Customer Satisfaction: Effects of Customer Personality on the Relationship Between Factor Level and Overall Satisfaction With Banking Services

    Highly satisfied, delighted customers of banking services have higher loyalty, less intention to change the bank and a higher intention to recommend it. It is well established that not all of the

    06/03/2014  •   Customer Satisfaction  
  • 06/03/2014

    Fairness Quality (FQ): A Multiple-Item Scale for Assessing Firms’ Fairness

    To encounter firms’ perceived unfair behavior, we develop a measure of fairness quality (FQ) to assess firms’ fairness. Using the means-end framework, we conceptualize, construct, and test the fQ

    06/03/2014  •   Consumer Protection  
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