The wine industry continues to grow and is expected to reach 429 billion U.S. dollars by 2023 (Oloruntoba, 2020) and is a major contributor to environmental degradation. The wine industry plays a
The cross industries overall business performance instability is non-exclusive of the prevalence of corporate responsibility and sustainability (CRS) performance instabilities. Contributing to CRS
Purpose-The purpose of this study is to identify the factors affecting brand competitive positioning (BCP) and its components in the home appliance industry and also to develop a scale for it,
Strategic development and planning predetermine all the major fields of activities. Marketing activities are the key tool of communication with a companys customers, suppliers and other stakeholders.
The present study aims not only to determine the impact of technology attributes and brand authenticity on functional brand image and the impact of functional brand image on affective brand
