This article examines brand love and brand involvement to explain the relationship between corporate social responsibility (CSR) activity of a firm and brand resonance. Previous studies have only
The project aims to research the impact of ethical business strategy in retail industry. It will primarily focus on one particular aspect of the ethical business strategy, customers buying behaviour
This paper aims to analyze the mediating role of corporates’ social and environmental responsibility in the relationship between material values, consumer cynicism, and product/ service quality. In
The UK apparel manufacturing industry, after significant decline, has experienced renewed growth in recent years as many retailers and brands have commenced or increased sourcing from local
The literature on corporate social responsibility (CSR) has often highlighted the importance of the organizational outcomes that originate from addressing the concerns of society. This review
