In the wake of the Penn State child sex tragedy, media coverage tended to focus on the individuals involved rather than the corporatized university's economic motivations and the institutional
This study explores the strategic considerations essential for Lush Ltd., a renowned British cosmetics retailer noted for its fresh, handmade, and ethically driven products, as it considers market
This article analyze the social responsible marketing, its benefits and importance of organizations implementing social responsibility. Social marketing is defined as an ethical corporate governance
Corporate sustainability reporting has gained increasing prominence over the last years to quantitative and qualitatively reflect progress of enterprises toward sustain-ability. However, the
In an effort to break into foreign markets, this study looks into how brand equity and market position are affected by sustainability marketing, corporate social responsibility (CSR), ethical
