Ethics has been gaining broad recognition as a critical component in the determination of the success of new technology. Yet, there is a surprising paucity of research that explicitly deals with the
This article explores the use of multivariate techniques to build perceptual maps that show the perceived competitive positions of a set of ethical drugs. The data were drawn from a commercial panel
This paper considers the integration of ethical brands into mainstream consumption choices. After examining the growth and success of ethical brands within the last few years, the paper considers the
Do companies disclose their environmental social responsibility to demonstrate their good environmental performance or to cover up their poor environmental performance? This study examines the
Today we are witnessing social changes lead by technology in an unprecedented way. An increasing number of people live in a highly problematic, hyperconnected, open, complex and dynamic world. This
