With the development of employee savings plans and privatized retirement savings schemes, people with scant knowledge of finance routinely make risky decisions with dramatic implications for their
The effects of using color in various forms of marketing communications (e.g., television and magazine advertising, package design) have received much attention from marketing researchers. One area
Consumers make numerous decisions every day. These decisions may form a causal sequence in which earlier decisions influence subsequent ones. For example, a decision of which restaurant to go to is a
Building on construal level theory (CLT; Trope and Liberman, 2003), we propose that the price of a product, like time (e.g., Liberman and Trope, 1998), spatial distance (e.g., Fujita, et al. 2006),
Extant literature offers mixed findings as to how people respond to having an aspect of the self threatened, reporting both social contact seeking (Maner et al. 2007), and avoiding behavior (Murray
