Consumer giving has steadily declined over the last few years (Giving USA 2010). When consumers do give, approximately 50% are motivated to only give once and not give again (Nonprofit Times 2003).
One of the most general approaches to studying consumer choice under risk is based on the assumption that consumer are rational value maximizers (i.e., people prefer larger over smaller expected
Placebo treatments have been shown to influence medication efficacy, but recently, researchers have investigated placebo effects of marketing actions. For instance, pens and wines whose labels bear a
Owning a product and choosing a product often go hand in hand. In some cases, ownership precedes choice; consumers first acquire redundant products, like when they receive two toasters as wedding
Search is an important domain in consumer behavior, and yet cross-cultural differences in search decisions remain a largely unexplored topic. The present study focuses on the following research
