Due to an increasing convergence in quality, providers of electronic services (e.g., telecommunication and internet services) are relatively limited in their possibilities to differentiate from each
Despite the fact that social connections are central facets of daily social life, and loneliness influences most people’s quality of life, relatively little empirical attention has been devoted to
Altruism can be loosely defined as “a willingness to act in the consideration of the interests of other persons, without the need of ulterior motives” (Nagel 1970, p79). The opposite of altruism
Luxury, a concept once used to delineate class-oriented exclusivity, appears to becoming increasingly popular and prevalent among today’s mass market consumers. Not only has the size of the global
Red and blue denote warm and cold temperatures on water faucets, air-conditioning systems, weather maps, and thermometers, among other items. The co-occurrence of red/blue hues and warm/ cold
