When do consumers prefer consistency and when will they be more open to change and novel choice options? A large literature has investigated how aspects of the choice context and time horizon can
Consumers can feel guilty about money, for instance, when they receive a product refund by stretching the truth or obtain a pay raise by exaggerating their contribution to a project. Given that
This study examines long-term consumer temptation. We chose the context of consumers enrolled in a debt management program (DMP) as their history of getting into debt, and relatively constrained
From Stone Age pottery, to Renaissance paintings and modern luxury watches, there is strong evidence that using objects as status symbols is at the core of human behavior. This phenomenon has been
Mass customization (MC) systems allow firms’ customers to create unique, self-designed products (Franke and Schreier 2008; Moreau and Herd 2010). Field evidence, however, indicates that only a
