Suppose you had the option to choose between a healthy (e.g., salad) and an unhealthy (e.g., chocolate cake) food item, with one item placed on your left visual field and the other item placed on
Energy efficiency plays an increasingly important role in policy because it addresses rising energy prices and the negative externalities of energy consumption from pollution. Although the
There is growing consumer interest in things that are “unspoiled, pristine, genuine, untouched, and traditional” (Handler 1986, 2); and this is captured in a wide variety of market offerings and
Imagine that you have just finished some hand grip exercises, or you have just finished putting together a puzzle. You find some grapes and apples on the kitchen table. Which fruit would you choose
Consumers often make inferences by observing the behavior of others in the marketplace. These inferences can provide important information for our own judgments (Asch 1956; Yaniv et al 2011) and
