Consumers never before had the opportunity to customize such a wide variety of products. An increasing number of companies are offering web-based services that allow customers to design their own
Faces provide insights into the traits and characters of individuals. For example, attractive individuals are often perceived (or stereotyped) as having more positive personality traits and
In most retail contexts, managers usually have flexibility in controlling the ambient light intensity. Hence, not surprisingly, stores and restaurants vary greatly in terms of ambient light intensity
An ad from an award-winning campaign for the World Wildlife Fund shows penguins rummaging through trash with the tagline “The future is man-made.” It suggests how, in the absence of human
Television and movie characters who wear white clothes are the “good guys” and those who wear black ones are the “bad guys”. In the English language, “black-hearted” means wicked and
