This paper investigates the role that anticipated regret plays in investment decisions, particularly consumer education investment decisions. Regret is an emotion that plays a powerful role in
There are many factors that influence our enjoyment and satiation from a current experience. Among them we have, the initial utility we derive from it (Coombs and Avrunin 1977), the objective
Consumers must often choose between giving into temptation and the pursuit of a higher-order, long-range goal (Hoch and Loewenstein 1991; Metcalfe and Mischel 1999). These dilemmas are especially
People do not have stable, coherent and readily accessible preferences that can be reliably measured through self-report. Instead, judgments are constructed on the spot and recent, contextual factors
The question of how prior outcomes influence risk preferences is central to all sequential decision settings. A wealth of evidence has shown that such influences are poorly described by subjective
