The industrials sector accounts for 25% of global carbon dioxide (CO2 ) emissions (IEA, 2022b). It comprises many sub-sectors, including manufacturing, petrochemicals, steel and iron, and
Unabated combustion of all the present fossil fuel reserves will emit three times more carbon dioxide (CO2 ) emissions than the remaining carbon budget for 2 C of global warming, pushing temperatures
The terms of sustainable development, corporate social responsibility, and the concept of company stakeholders are well known, and their definition has been widely used in the literature of
The Journal of Marketing Analytics was created in 2013 by Palgrave Macmillan from the merger of the Journal of Targeting, Measurement, and Analysis for Marketing (20012012) and the Journal of
This study explores the influence of brand love and brand experience on customer engagement and then the influence of customer engagement on brand loyalty directly or mediated by brand attachment and
