Happiness From Giving: When Consumers Misforecast Their Affective Responses To Prosocial Behavior
Consumer giving has steadily declined over the last few years (Giving USA 2010). When consumers do give, approximately 50% are motivated to only give once and not give again (Nonprofit Times 2003). Read More »
Author: Stefanie Robinson, Caglar Irmak, William O. Bearden
Contributor: eb™ Research Team
Cultured Materialism: The Culturally Bound Link Between Materialism And Subjective Well-Being
Materialism, defined as a focus on the acquisition and possession of material objects, is described as an essential component of the social value system of societies (Burroughs and Rindfleisch 2002). Read More »
Focusing On Desirability Versus Feasibility: The Influence Of Fit Between Goal Progress And
According to control theory (Carver and Scheier 1990), high goal progress induces a sense of goal attainment and signals that less effort is needed. Thus, people tend to decrease their effort when Read More »
The Inverse Power Of Praise: How Pro-Social Marketing Messages Influence Consumer Behavior
Each year companies spend billions of dollars on corporate social responsibility (CSR) programs (Luo and Bhattacharya 2009) and highlight these activities in their advertisements to establish a Read More »
Consumers’ Choice Formulation Under Risk: A Competence-Based Perspective
One of the most general approaches to studying consumer choice under risk is based on the assumption that consumer are rational value maximizers (i.e., people prefer larger over smaller expected Read More »
