Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Embodied Cognition And Social Consumption: Self-Regulating Temperature Through Social Products And

Extant embodied cognition research suggests that individuals can reduce a perceived lack of interpersonal warmth by substituting physical warmth, and vice versa. We suggest that this behavior is Read More »

Date: September 2013
Author: Seung Hwan (Mark) Lee, Jeff D. Rotman
Contributor: eb™ Research Team
Article

Commitment To Virtuous Behaviors - How Self-Control Shapes Commitment To Near Versus Distant

Virtuous behaviors are behaviors that people believe they ought to do, but might find them difficult (Ein-Gar, Goldenberg, & Sagiv, 2013; Read, Loewenstein, & Kalyanaraman, 1999). Read More »

Date: 2013
Author: Danit Ein-Gar
Contributor: eb™ Research Team
Article

Retail Shopper Confusion: An Explanation Of Avoidance Behavior At The Point-of-Sale

To introduce the new construct of retail shopper confusion (RSC), the authors demonstrate, in three studies, that: (1) properties of the environment, including variety, novelty, complexity, and Read More »

Date: 01/2013
Author: Marion Garaus, Udo Wagner
Contributor: eb™ Research Team
Article

The Means To Justify The End: How The Way In Which Decisions To Intervene Are Communicated To Users

Cyber harassment does not only have harmful effects for social network sites, because victims tend to exit the service (Avery 2010; Martin and Smith 2008), but the emotional distress brought on by Read More »

Date: 2013
Author: Tom van Laer
Contributor: eb™ Research Team
Article

Selfish Or Selfless? On The Signal Value Of Emotion In Altruistic Behavior

Emotions are both a motivating force and a consequence of consumer prosocial behavior. The debate over whether people are truly altruistic has often focused on the direction of emotion that someone Read More »

Date: 2013
Author: Alixandra Barasch, Emma E. Levine, Jonathan Z. Berman, Deborah A. Small
Contributor: eb™ Research Team
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