The Content And Impact Of Mobile Versus Desktop Reviews
Although there is a growing body of research on the content and impact of word-of-mouth on consumer behavior, little is known about differences between mobile and traditional desktop reviews. Recent Read More »
When Do People Talk About And Why?
People talk about things that occur over various time horizons into the past, present, and future. They talk about the television show they are currently watching, the groceries they bought Read More »
Who’s Driving This Conversation? Systematic Biases In The Content Of Online Consumer Discussions
Consumers rely on online word of mouth to make consumption decisions partly because they believe the information provided helps them make better-informed decisions. However, participants in online Read More »
Understanding The Psychology Of Scarcity: When Limited Resources Prompt Abstract Thinking
Scarcity is a prevalent condition that characterizes human existence. Mankind has regularly experienced periods of famine and draught (Chakravarthy and Booth 2004), modern economies often must cope Read More »
The Effects Of Resource Scarcity On The Ideal Female Body Size
When it comes to women’s body ideals, is it true that thin is in? Or is shapely sexy? The answer to this question varies considerably across cultures. Although ultra-thin female models are Read More »
Author: Sarah E. Hill, Danielle DelPriore, Christopher D. Rodeheffer, Max Butterfield
Contributor: eb™ Research Team
