Fiddler On The Street: How Roma Refugees Enact Host Cultural Images Of Nostalgic Otherness
Gabriela’s reflexive remark illustrates the important institutional influence of local stereotypes and attitudes about ethnic minorities on the lived experiences of migrant consumers. The Canadian Read More »
Camaraderie In Crime: Shared Self-control Decisions And Affiliation
Self-control decisions very often involve an element of both social influence and social consequence, and consumers exhibiting high levels of self-control experience greater social acceptance for a Read More »
Anticipated Sharing And Preference For Hedonic Products
Consumption situations in which people share products with others are common (Belk 2010). For example, people may share an appetizer at dinner with a friend or share household items with a roommate. Read More »
Author: Peggy J. Liu, Gavan J. Fitzsimons, James R. Bettman
Contributor: eb™ Research Team
Consuming Functional Innovations: Are Utilitarian Behaviors Enhanced Or Undermined?
A frequent practice in marketing is the introduction of products with new functionality; that is, a product is modified with attributes that afford consumers with additional opportunities for action Read More »
“So Cute I Can Eat It Up”: Priming Effects Of Cute Products On Indulgent Consumption
This research examines exposure to cute products – a previously unexplored factor that might affect the extent to which consumers engage in indulgent consumption. Companies market cute products in Read More »
