Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

FINANCIAL INCLUSION THROUGH MICROFINANCE: A STUDY OF SELF-HELP GROUPS IN HIMACHAL PRADESH

A multifaceted term, inclusiveness indicates, among other things, a decrease in the prevalence of poverty, a broad and notable improvement in health outcomes, universal access to education for Read More »

Date: 01/2025
Author: Surjeet Kumar
Contributor: eb™ Research Team
Article

DISTRIBUTED DENIAL OF SERVICE (DDOS): EXPLORING ATTACKS AND PREVENTION METHODS FOR IOT FRAMEWORK

The Internet of Things (IoT) has become increasingly popular in recent decades due to its ability to connect various smart devices over the Internet, such as sensors, monitoring systems, and advanced Read More »

Date: 01/2025
Author: Ritesh Kumar Thakur, Prakash Singh
Contributor: eb™ Research Team
Article

NEP 2020: OPPORTUNITIES AND CHALLENGES

The National Education Policy (NEP) 2020, introduced by the Government of India, seeks to modernize the education system by aligning it with global standards and addressing critical challenges in Read More »

Date: 01/2025
Author: Utpal Chakraborty, Debdutta Maitra
Contributor: eb™ Research Team
Article

APPLICATION OF GAME THEORY IN TODAY’S ECONOMIC WORLD

This paper explores the contemporary applications of game theory in economics, focusing on developments and case studies from recent years up to 2024. This examines how game theory continues to Read More »

Date: 01/2025
Author: Nitesh Raj
Contributor: eb™ Research Team
Article

‘INDIA ON TRACKS’- AN EXPLORATORY STUDY TO EXAMINE INDIAN RAILWAY’S ROLE IN UPHOLDING

The present paper dwells on and discusses the role of Indian Railways as a catalyst for the promotion of Indian culture, literature, sports and bollywood. With the official website of Indian Read More »

Date: 01/2025
Author: Abhirup Bhadra
Contributor: eb™ Research Team
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