Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

AN INVESTIGATION OF CULTURAL EXPECTATIONS AND STANDARDS AS CONTRIBUTORS TO DOMESTIC VIOLENCE

Intimate partner violence (IPV) is a complex social problem, and an obstacle to social and economic progress in developing regions of the world (South Africa not exempted). Generally, intimate Read More »

Date: 07/11/2023
Author: Paul O. Bello, Adewale A. Olutola, Sabelinah M. Tshoane, Jacob T. Mofokeng
Contributor: eb™ Research Team
Article

FACTORS CONTRIBUTING TO ROAD CRASHES IN THE CITY OF TSHWANE, SOUTH AFRICA

Motor vehicle accidents have adverse socioeconomic and health effects on people at the national, community and individual levels in South Africa. This article unpacks the contributory factors to road Read More »

Date: 07/11/2023
Author: Paul O. Bello, Adewale A. Olutola, Makalo E. Taumang
Contributor: eb™ Research Team
Article

STUDENT-UNIVERSITY IDENTIFICATION: A BRAND PERSONALITY REFLECTIVE NARRATIVE PERSPECTIVE

This qualitative study explores student-university brand identification and brand personality to determine suitable themes for higher education institutions’ (HEIs) brand communication. Thematic Read More »

Date: 07/11/2023
Author: Ilse Struweg
Contributor: eb™ Research Team
Article

EXPLORING ONLINE SHOPPING EXPERIENCES OF LOW-INCOME CONSUMERS IN AN EMERGING E-RETAILING MARKET

This qualitative study sought to differentiate between low-income customers’ intentions towards online and in-store purchases of FMCG retailers/brands in South Africa. Additionally, low-income Read More »

Date: 07/11/2023
Author: Beate Stiehler-Mulder, Nicole Cunningham, Norman Mafuratidze
Contributor: eb™ Research Team
Article

SERVICE QUALITY AND CUSTOMER SATISFACTION IN PUBLIC BUS OPERATIONS IN ZAMBIA

Public transportation systems are critical levers for sustainable urban development; hence, the need for empirical evidence to inform policies and interventions. Zambian transport policy 2019 shows Read More »

Date: 07/11/2023
Author: Shem Sikombe, Maxwell Phiri
Contributor: eb™ Research Team
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