Performance Effects Of Combining Rational And Intuitive Approaches In Making New Product Idea
Empirical research on the performance effects of combining rational and intuitive approaches in making new product idea evaluation (IE) decisions is lacking. This research, therefore, empirically Read More »
Beyond Helping: The Role Of Psychological Distance In Cause-Related Product Buying Decision
Psychological distance has been established as a key antecedent to social and temporal related decision-making among consumers, along with the presentation of marketing stimuli. While much of these Read More »
Online Big Brother: Social Media Users’ Privacy Perceptions And Their Personal Data Disclosure
As more companies base their marketing strategies on data gathered or acquired from online social networks, our research main focus is to identify how reliable this data might be considered, taking Read More »
Author: Mihai Orzan, Iconaru Claudia, Macovei Octav-Ionut
Contributor: eb™ Research Team
Conscientious Consumers: The Relationship Between Political Orientation And Sustainable Consumption
Our consumption choices about where to shop and what to buy, articulate something about our political beliefs and how we believe society should function in order to achieve social justice (Jost, Read More »
Expert Or Customer? A Multi-Category Investigation Of The Impact Of Online Review Source On Its
With the growing role of Internet in everyday life and in consumer practices, the impact of online content not generated by marketers has attracted attention from the part of researchers and Read More »
