Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.
Across two studies (study 1- n=214; study 2-n=104) this article examines the efficiency of ethical advertising claims in promoting food & beverage products/ services that are simple/ Read More »
The main objective of this research is to develop and validate a measurement scale of a consumer’s perception of CSR using the sustainable development three-dimensional -economic, social and Read More »
As the prevalence of anti-consumption practices and its relationship to personal well-being have grown, this research focuses on the anti-consumption practices of voluntary simplicity, collaborative Read More »
This research focuses on the information asymmetries between producers and consumers with regard to corporate social and environmental behavior. Similar to the nutrition facts Panel, the authors Read More »
This study examines the sustainable practices adopted by private individuals. Ten households observation, twenty-two face-to-face interviews and three hundreds questionnaires highlight a number of Read More »