Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

I Am Strong To The Finish Cause I Eats Me Spinach! The Impact Of Ethical Claims On Consumers’

Across two studies (study 1- n=214; study 2-n=104) this article examines the efficiency of ethical advertising claims in promoting food & beverage products/ services that are simple/ Read More »

Date: 06/03/2014
Author: Vera Herédia Colaço, Rita Coelho Do Vale
Contributor: eb™ Research Team
Article

Development Of A Measurement Scale Of A Consumer’s Perception Of Corporate Social Responsibility

The main objective of this research is to develop and validate a measurement scale of a consumer’s perception of CSR using the sustainable development three-dimensional -economic, social and Read More »

Date: 06/03/2014
Author: Alejandro Alvarado Herrera, Joaquin Aldás, Rafael Curras
Contributor: eb™ Research Team
Article

Are Consumption Opponents The Happier People? Insights Into The Relationship Between

As the prevalence of anti-consumption practices and its relationship to personal well-being have grown, this research focuses on the anti-consumption practices of voluntary simplicity, collaborative Read More »

Date: 06/03/2014
Author: Barbara Seegebarth, Mathias Peyer, Ingo Balderjahn, Klaus-Peter Wiedmann
Contributor: eb™ Research Team
Article

The Facts Panel On Corporate Social And Environmental Behavior (CSEB Facts Panel): A Remedy For

This research focuses on the information asymmetries between producers and consumers with regard to corporate social and environmental behavior. Similar to the nutrition facts Panel, the authors Read More »

Date: 06/03/2014
Author: Andreas Plank, Karin Teichmann
Contributor: eb™ Research Team
Article

From Sustainable Consumption To Sustainable Practices

This study examines the sustainable practices adopted by private individuals. Ten households observation, twenty-two face-to-face interviews and three hundreds questionnaires highlight a number of Read More »

Date: 06/03/2014
Author: Maud Daniel, Lucie Sirieix
Contributor: eb™ Research Team
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