Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

SERBIA BRAND IDENTITY: PERSPECTIVES OF RESIDENTS AND DIASPORA

The main aims of this research paper are to identify, compare and contrast different perspectives of Serbian residents and Diaspora regarding Serbia brand identity. Multiple surveying techniques Read More »

Date: 2011
Author: Branka Novi, Vesna Damnjanovi, Mihajlo Popesku
Contributor: eb™ Research Team
Article

EGYPT’S RANKING ON THE KNOWLEDGE ECONOMY INDEX: BARRIERS TO TRANSFORMATION IN REVOLUTIONARY TIMES

This article seeks to bridge the gap in literature between Knowledge Management as a prerequisite to innovation and transformation of developing countries such as Egypt. Several articles and research Read More »

Date: 2011
Author: Rania Mohy El Din Nafie
Contributor: eb™ Research Team
Article

STATISTICAL ARBITRAGE STRATEGIES ON GREEK BANKS’ EQUITY SHARES

Compared with previous research, the present work extends existing literature by considering pair-wise long-run relations between banks’ shares trading in the Greek stock market, under different Read More »

Date: 2011
Author: Emmanouil , Mavrakis, Christos Alexakis
Contributor: eb™ Research Team
Article

UKRAINIAN ENTREPRENEURSHIP IN CASERTA: AN EMPIRICAL INVESTIGATION

The main aim of the present work is to investigate which approach is made by Ukrainians entrepreneurs to launch ethnic ventures in Caserta city. Four factors are relevant in reference to ethnic Read More »

Date: 2011
Author: Diego Matricano
Contributor: eb™ Research Team
Article

IP MULTIMEDIA SUBSYSTEM AND INTERACTIVE BROADCASTING CONVERGENCE: A NOVEL APPROACH ADOPTED IN

Interactive broadcasting elaborates on the study and realization of novel television networks, able to provide multiple interactive multimedia and Internet based services, utilizing Digital Video Read More »

Date: 2011
Author: George Mastorakis, Ioannis Kopanakis, Athina Bourdena, Maria Antonaki, Ilias Karditsis
Contributor: eb™ Research Team
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