The Marketization Of Poverty
Increasingly, transnational corporations (TNCs) see themselves, and are seen by multilateral development organizations and national governments, as part of the solution to global poverty alleviation. Read More »
Does Doing Good Do Well? An Investigation Into The Relationship Between Consumer Buying Behavior
Corporate Social Responsibility (CSR) has emerged globally as an important field of study as corporations increasingly recognize the positive consequences of ethical behavior in their business Read More »
Author: Sascha Kraus, Madeleine Cane, Domingo Ribeiro-Soriano
Contributor: eb™ Research Team
Ethically Minded Consumer Behavior: Scale Review, Development, And Validation
This paper details the development and validation of a new research instrument called the ethically minded consumer behavior (EMCB) scale. The scale conceptualizes ethically minded consumer behavior Read More »
Brand And Public Relations In The Taiwanese Not-for-profit Sector: A Case Study Of The Eden Social
In a competitive environment in Taiwan, not-for-profit organisations (NPOs) seek to differentiate themselves from other NPOs. Brand improves the internal functions and competitiveness of these NPOs; Read More »
Multidimensional Dashboards For Evaluating Strategic Brand Management Processes For Multi-brand
Focusing on digital marketing brand managers have to focus on current and future customer demands and need to find new ways of penetrating into the lives of consumers, offering the right Read More »
