Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.
The project aims to research the impact of ethical business strategy in retail industry. It will primarily focus on one particular aspect of the ethical business strategy, customers buying behaviour Read More »
While corporate social responsibility (CSR) is changing the rules of branding, it is unclear how. As a result, practitioners are left in a state of confusion when having to decide on how to tackle Read More »
This empirical research investigates the influence of four predictors of actual purchase of local brand in Yemen. The exogenous variables examined are trust, advertising, family and purchase Read More »
This study aims to analyze the application of business ethics which is applied to PT Maju Jaya. So, the researcher wants to do a research entitled "Analysis of the Application of Business Ethics at Read More »
Therapeutic options for patients with amyotrophic lateral sclerosis (ALS) are currently limited. However, recent studies show that almost all cases of ALS, as well as tau-negative frontotemporal Read More »