Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Can Ethical Business Strategy Influence Consumers Buying Behavior And Loyalty: Marks And Spencer

The project aims to research the impact of ethical business strategy in retail industry. It will primarily focus on one particular aspect of the ethical business strategy, customers buying behaviour Read More »

Date: 05/19/2016
Author: Kamrul Islam
Contributor: eb™ Research Team
Article

Strategically Leveraging Corporate Social Responsibility To The Benefit Of Company And Society: A

While corporate social responsibility (CSR) is changing the rules of branding, it is unclear how. As a result, practitioners are left in a state of confusion when having to decide on how to tackle Read More »

Date: 2012
Author: Christine Vallaster, Adam Lindgreen, François Maon
Contributor: eb™ Research Team
Article

The Influence Of Trust, Advertising, Family On Intention And Actual Purchase Of Local Brand In

This empirical research investigates the influence of four predictors of actual purchase of local brand in Yemen. The exogenous variables examined are trust, advertising, family and purchase Read More »

Date: 06/2012
Author: Jamal Mohammed Esmail Al-Ekam, Nik Kamariah Nik Mat, Salniza Md. Salleh, Norashikin Binti Baharom, Tuan Rohasnida Binti Tuan The, Noor Aida Binti Noh, Nor Ermawati Binti Hussain
Contributor: eb™ Research Team
Article

ID Analysis Of The Application Of Business Ethics At PT Advance Jaya In Pare, East Java

This study aims to analyze the application of business ethics which is applied to PT Maju Jaya. So, the researcher wants to do a research entitled "Analysis of the Application of Business Ethics at Read More »

Date: 2014
Author: Lina Juliana Haurissa, Maria Praptiningsih
Contributor: eb™ Research Team
Article

TDP-43 Proteinopathy And ALS: Insights Into Disease Mechanisms And Therapeutic Targets

Therapeutic options for patients with amyotrophic lateral sclerosis (ALS) are currently limited. However, recent studies show that almost all cases of ALS, as well as tau-negative frontotemporal Read More »

Date: 02/05/2015
Author: Emma L. Scotter , Han-Jou Chen , Christopher E. Shaw
Contributor: eb™ Research Team
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