Positive Brand Inferences From Processing Disfluency
Despite the widespread use of acronyms in branding (e.g., IKEA, WWF), little is known in terms of how consumers perceive them. According to research on processing fluency, easy-to-pronounce acronyms Read More »
Pleasure For A Moment, Functionality For A Lifetime
The pursuit of happiness is one of the most fundamental of all human motives. This motive is often translated in the acquisition of hedonic products. Hedonic products offer fun, pleasure, Read More »
Cuing Consumer Identity Salience: The Moderating Role Of Consumer Boundaries
Consumer cues are everywhere. Given that situational cues can momentarily activate associated identities and that once salient, these identities can subsequently influence behavior (e.g., Oyserman Read More »
Revealing Painful Truths: The Impact Of Friends On Self-Report Of Health-Related Behavior
We propose a novel approach utilizing the information among friends in social networks that provides incentives for truthful responding in consumer surveys. In a series of studies, we show that the Read More »
Author: Reto Hofstetter, Christian Hildebrand, Andreas Herrmann, Joel Huber
Contributor: eb™ Research Team
Effect Of Price Estimate Precision On Pre- And Post-Outcome Satisfaction
Recent research on the precision of provided anchors suggests that consumers adjust less when a provided anchor is represented on a fine-grained scale than on a coarse scale (Janiszewski & Uy Read More »
