We identify the beneficial influence of friendship reminders on the self-control of compulsive buyers. In doing so, we focus on two processes that constitute self-control: consumers’ capacity to
While many theories emphasize goal monitoring as a critical step in successfully pursuing goals like saving money or losing weight, surprisingly little research investigates whether consumers
The present study is the first that contrasts the effect of buying impulsiveness on arousal in non-shopping and shopping contexts. In a laboratory experiment we measured pupil dilation while
Consumers have strong shopping habits, and although being aware of sustainable issues, they hardly do green shopping. Therefore, a challenging question is: how to break the old shopping habits and
This study aims to approach consumers’ behaviours towards the paradoxes of Sustainable food. A qualitative research was carried out with non engaged individuals in france and Italy and, in a second
