The rise in obesity is caused by a greater frequency of snacks consumed out-of-home and in-home. Out-of-home snacking assumes importance as our food rich environment lead us to indulge. We want to
This research analyzes the impact of different mass customization toolkits (i.e. functional, aesthetic, and supreme toolkits) and mass customization toolkit options (many vs. few) on customers’
Innovation contests have become a widely-used open innovation instrument to gather new product ideas. This research examines positive and potential negative effects of this open innovation technique
An emerging stream of research explores the effects of involving consumers during new product development. Yet, in recent years firms have started to cocreate products with multiple types of
The integration of external stakeholders in firms’ NPD process has found increasing interest in business research and practice. Central to this topic are virtual innovation communities managed by
