Although the effects of interactivity and personalisation tools on browsing experience has been the subject of previous research, the impact of variable levels of such features on buyers’
The current research theoretically develops and empirically tests a framework of the antecedents and consequences of electronic Retail Shopper Confusion. Study one uses a projective technique to
Customers’ engagement behaviours are considered an important source of value to the company. So far, the discussion has mainly been conceptual and focused on the company’s perspective. By
We have limited knowledge on the potential pattern similarities/ differences of trust’s role that may exist in information use obtained through intra- and extra-organizational relationships. This
Co-production has increased substantially over the years. Nonetheless, how co-production influences customer evaluations remains vague. As co-production entails customers’ active participation in
