Immeasurable in richness and overwhelming in immensity, the scale of New Media is of the grandest kind. To manage the deluge of incoming information and the trove of existing content, New Media firms
Cause-related marketing (CRM) is a well-known selling strategy to improve the success of a product by including a donation to a charitable cause into the product price (Varadarajan, & Menon,
As defined by Cacioppo and Petty (1982), need for cognition (NFC) refers to individuals’ tendency of engaging in effortful thinking. Tenets of dual process theory invoke that low NFC individuals
Cultures appear to differ in the degree to which they nurture personalized versus socialized power concepts (Torelli and Shavitt 2010). European Americans seem more likely to conceptualize power as
Consumption settings in which consumers are evaluated in comparison to others are ubiquitous. A prime example of such settings is the postsecondary education industry with, in the USA alone, its 21
