From the widespread practice of product customization to the recent practice of “crowdsourcing” ideas, companies are actively involving consumers in the new product development process. To
Rising obesity rates among children have led many to blame the fast food industry because frequenting quick-service restaurants has been linked to higher intakes of sodium, fat, calories, and soft
France is worldwide known all over the world for its passion for cooking to such an extent that the French gastronomic meal has been recently declared as a world intangible heritage (UNESCO 2010).
Humor is a psychological response characterized by the positive emotion of amusement, the appraisal that something is funny, and the tendency to laugh (Martin 2007; McGraw et al. 2012; Veatch 1998).
The rising obesity epidemic (Flegal, Carroll, Kit, and Ogden 2012) arouses consumers’ healthy eating concerns and motivates food manufactures to improve the nutritional content of their products
