The charity industry is substantial ($300B annually), expanding rapidly, and presently accounts for over 2% of US GDP. Intriguingly, individual, non-corporate giving comprises the lion’s share of
Pay-what-you-want pricing is a flexible pricing system which allows consumers to pay any price they want, typically including very small amounts or even $0. A classically selfish consumer might be
The consequences of infidelity are detrimental to the continuity of romantic relationships. In order to shield themselves against temptations, individuals who are committed to a relationship devalue
Despite the many lapses in ethical behavior that have attracted widespread attention in recent years, little is known about the cognitive processes that shape people’s (un)ethical behavior and
Purchase of counterfeit luxury goods is a worldwide phenomenon. Past research in marketing has mostly focused on why consumers purchase counterfeit luxury goods (e.g., Han, Nunes, and Dreze
