Imagine being asked about your recreational drug habits by your employer, and realizing that in order to be completely truthful you’ll have to admit that you have occasionally indulged. In four
Research indicates that affirming core values helps to bolster the legitimacy of the self and promotes reacting with equanimity to threats to self-regard. Self-affirmed people accept information
One of the ways to frame goal engagement is through a simple but elegant two category model, distinguishing between promotion and prevention self-regulatory orientations. Prior research has shown
Prior research has identified a phenomenon called the “What-the-Hell Effect” in which consumers who experience initial goal failure respond with goal disengagement, and enact further counter-goal
Imagine completing a form to indicate how much money you want to donate to charity. Now imagine that, for some reason, you receive a bright orange pen to complete this form. Would this visually
