Sport watching is more popular than ever: 108 million Americans watched the 2013 NFL Super Bowl and 2.2 billion people watched the 2010 FIFA soccer World Cup. Using archival and experimental data, we
Prior research on goal gradient theory has shown that one’s motivational drive associated with a reward intensifies with increasing advancement toward the reward (Hull 1983). These findings raise
As concerns about climate change and resource availability become more central in the public discourse, the use of reusable grocery bags has been strongly promoted as an environmentally and socially
Success in the digital shopping environment requires a deep understanding of shopper needs and the ability to effectively deliver products to consumers. The digital revolution has transformed
A growing body of research on individual and group behavior in digital social networks (Borgatti et al. 2009; Eagle, Pentland, and Lazer 2009; Kossinets and Watts 2006; Lazer et al. 2009; Onnela et
