Relationship partners do many things together. They eat dinner, watch television, discuss their days, and potentially even take art classes or travel. Different couples, however, vary in the variety
Although consumers often evaluate, purchase, and consume brands in the presence of others, relatively little is known about the role that brand preferences play in close relationships. To fill this
At some point, most people have made matches between others, from grabbing and introducing two strangers at a party to brokering romantic connections; even if not matchmakers themselves, many people
People spend the vast majority of their waking time interacting with others, whether casual acquaintances or intimate partners (Kahneman et al. 2004; Leary et al. 1994). We intentionally spend time
When consumers’ purchase experiences end in dissatisfaction, complaints are often triggered and most customer-oriented firms invest heavily in recovery with hopes of addressing their complaints and
