Rich people have fewer friends than the rest, according to a Gallup poll (2004). Respondents whose income was at the top of the scale reported having the fewest friends, while those making the least
Psychological distance (due to the passage of time, degree of social familiarity, differences between geographical locations, or degree of reality) is an important factor in transforming tragedy into
Which life would you prefer: a life where you experience happiness on a moment-to-moment basis such that you feel happy during your life; or a life that you reflect back on and feel happy thinking
Construal Level Theory (CLT) argues that one’s construal level, or the degree to which one represents information concretely vs. abstractly, has a broad influence on attitudes, choice, and related
Many of consumers’ goals persist over long periods of time. Saving for retirement and being healthy, for instance, cannot be achieved in one night. These and other ‘ongoing’ goals (e.g., being
