Imagine your birthday is approaching and a friend asks you what you want as a birthday gift. You consider for a moment, then tell your friend exactly what you want. When your birthday arrives, does
Gifting food is a common consumer behavior. For instance, when going to a Superbowl party, an individual may bring a bag of chips or cookies. Likewise, one may choose a gift box of assorted nuts or
Gift giving involving a reparative motivation has received limited attention in the consumer behavior literature. However, using gifts to encourage forgiveness is so common there are websites
This work documents an effect labeled ‘Single Option Aversion’ where the choice share of an option increases (relative to deferral) when a competing attractive option is added to the choice set,
Providing consumers with calorie information has received a great deal of attention, as municipalities such as New York City have mandated greater disclosure and retailers (including Panera and
