Researchers have been widely focused on the positive emotions that consumers acquire from luxury consumption while the negative emotions emerge from luxury consumption have rarely been studied.
This empirical research examines sport sponsorship as an initiative contributing to the sponsor’s socially responsible image. Statistical analysis performed on data collected among a panel sample
The effectiveness of public service announcements (PSAs) is commonly assessed by measuring the overall appraisal of the depicted threat and the proposed recommendation. This theoretical orientation
The ability of consumers to identify sustainable messages in environmental advertising and the effect of these messages is explored. A content analysis provides insight into these judges’
Studies show that texting while driving is widespread (Lennon, Rentfro, & o’Leary, 2010), leading to numerous accidents and deaths (waugh, 2010). This article proposes using the Extended Parallel
