This study examines the causality of relationships between the dimensions of customer Loyalty in service industries, sheds light on the effects of customer Satisfaction on individual Loyalty
Internet has been available as a competitive advantage tool to SMEs for years now. Several e-business models have been developed as well as, system architectures such as C2C, B2C, B2B, G2C and G2B.
The objective of this paper is to develop a conceptual framework for measuring the effectiveness of social media marketing communications. Specifically, we study whether the existing marketing
In an attempt to remain effective, flexible and competitive in today’s rapidly developing technological environment, banks increasingly recognize the benefits of the Internet to meet the needs of
During last the century, rapidly increasing industrial growth have created a significant hazardous waste problem in the world. Although authorities in the public and private sectors try to minimize
