A fast growing and critical market within South East Asia. This market growth is a result of strong regional economic growth and demand for insurance services, such as life insurance. Despite the
The aim of this study is to investigate consumer preferences and willingness to pay (WTP) for welfare friendly meat chicken products in Western Australia. Data from an internet-based choice
This article argues that the structure of a choice set can influence the extent to which consumers weight a given attribute. The results of seven experiments suggest that the relationship between
Fashion is often seen as something futile, aimed at frivolous and wealthy people. However, more and more, fashion takes paths that lead to conscious consumption, to social responsibility and, above
This paper investigates the direct and indirect relationships between customers` participation in value co-creation activities (CPVCA) and their loyalty. Quantitative research approach is adopted,
