This study examines the factors that motivate both the rural and urban BOP consumers for engaging in aspirational consumption in spite of their socio-economic constraints. Data obtained from the
One main barrier to middle-income people’s luxury consumption is their limited affordability. The purpose of this study is to examine whether providing instalment payment schemes enhances their
This research examines the order effect of personally identifiable information on donation amount. Across six studies, including an actual behavioural study and a field study, we find that providing
An important question regarding financial vulnerability is not just what makes someone more or less vulnerable at a particular point in time, but also what makes them more or less likely to move
To ensure on-time and on-quality delivery of products and services, the resource integrating process within/across organizations, and the ability to manage changes and tensions are crucial. Starting
