This empirical research investigates the influence of four predictors of actual purchase of local brand in Yemen. The exogenous variables examined are trust, advertising, family and purchase
The problem subject of paper is How can environmental marketing efforts be successful in motivating consumers towards more Eco-friendly purchasing behavior The topic has its social, scientific and
With the expansion of different brands in similar classes of products and the close competition of brand owners in attracting and retaining more customers, the production of ethical brands that are
Objectives: The purpose of this study was to verify the influences of Ethical Perception in the loyalty of consumers was developed this study. Methodology: Focus groups were conducted to explore the
While the customer experience (CX) concept has rapidly gained traction in recent years, its effect on customer brand commitment and loyalty remains tenuous. Moreover, while customer age has been
