Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

THE THEORETICAL AND PRACTICAL FOUNDATIONS OF ADHOCISM: THE LEGACY OF CHARLES JENCKS AND NATHAN

The concept of adhocism has emerged from the tendency of humans to find improvised and innovative solutions to problems encountered since prehistoric times. In the Stone Age, people effectively Read More »

Date: 07/01/2024
Author: Tuğba ERDİL DİNÇEL
Contributor: eb™ Research Team
Article

EMPLOYEE ENGAGEMENT CHALLENGES IN A COMPLEX BUSINESS ENVIRONMENT: INDIAN AIRPORT PERSPECTIVES

Purpose: In the contemporary business landscape, airports stand as bustling hubs requiring robust employee engagement for operational efficiency and overall success. This study aims to dissect the Read More »

Date: 07/01/2024
Author: Sawmya Shanmuganathan, LRK Krishnan
Contributor: eb™ Research Team
Article

“BEYOND STIGMA: A COMPREHENSIVE EXAMINATION OF EDUCATION, FAMILY, WORK, AND HEALTH”

In contemporary society, the transition from education to employment is fraught with challenges that extend far beyond the classroom. This analysis delves into the intricate web of interactions Read More »

Date: 07/01/2024
Author: Eduardo FERNANDES, Francisca MACHADO
Contributor: eb™ Research Team
Article

EXPLORING THE EFFICACY OF CONTENT BASED INSTRUCTIONAL STRATEGIES ON THE ENHANCEMENT OF BUSINESS

Strategies are techniques in utilization resources in fostering academic excellence to promote teaching and learning activities. Instructional strategies are major component in intelligent systems Read More »

Date: 07/01/2024
Author: Aribisala Oluwadamilare Olufolarin, Adenike Oluwabusayo Opoola, Gloria Obiageri Achugbu
Contributor: eb™ Research Team
Article

PEOPLE’S PERCEPTIONS, ATTITUDES AND ACTIONS TOWARDS RESPONSIBLE TOURISM IN CON SON, CAN THO CITY,

Responsible tourism will be the development trend of the world tourism industry. Con Son is a new, unique tourist destination and attracts many tourists to visit. The viewpoint of tourism development Read More »

Date: 07/01/2024
Author: Trong Nhan Nguyen, My Tien Ly, Tri Thong Truong
Contributor: eb™ Research Team
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