Marketing communication, particularly in the domain of food, frequently contains percentage information about benefit changes (e.g., 50% larger food packages) or about cost changes (e.g., 50% price
The Nutritional Labeling and Education Act (NLEA) was one of the biggest efforts by policy makers to promote healthy eating among Americans. Unfortunately, it has failed to curb the obesity epidemic,
Obesity and unhealthy food consumption are two of the largest public health concerns nationwide. Obesity rates have more than doubled in the past few decades. While there is debate regarding the
Eating meals that are served by someone else is commonplace: 50% of all meals are consumed away from the home, and two-thirds of Americans eat out at least every other day (Stewart, Blisard, and
People are exposed to many persuasive health messages that encourage them to become healthy in different ways. For instance, some messages encourage people to eat healthy and diet, and other messages
