Loss aversion is the tendency to be more sensitive to losses than comparable gains. Research has converged on the robustness of loss aversion in human psychology (Kahneman and Tversky 1979; Tversky
Imagine experiencing great service in a cash-only tipping environment, following which you realize you don’t have enough cash to reciprocate the quality of the service. What do you do? Although
Consumers coordinate their interactions with others – be it salesclerks, supervisors, or spouses – by drawing from a small set of psychological scripts that serve to guide social interactions
The mere exposure to money, independently of the context of any goal to which it might be relevant, increases individuals’ motivation to be socially independent and decreases their sensitivity to
As more services (including health services) move online, the development of communication strategies to maximize enrollment and engagement has become increasingly important. Programs like Boost
